Turner Duckworth
Turner Duckworth
Squishy. Pillowy. Unmistakable.
For the Reese’s Big Cup Marshmallow, we took Reese’s signature bold attitude and gave it a soft, melty twist.
We designed custom marshmallow typography that feels like you could squeeze it right off the pack, paired with the iconic brown and vibrant orange equity consumers know and love.
Packaging built to turn sensory texture into instantly recognisable design assets. Proof that when distinctive assets are done right, design tastes every bit as good as what’s inside.