LOVE THE UNMISTAKABLE
We are specialists in design for consumer brands – the kind of brands that reach everyone, everywhere. We create the icons and objects and worlds that these brands become famous for : the things that sit at the centre of brand experience and brand memory.
Think of a famous anything – a beer, a car, a popstar – and the image that will come to mind with the most immediacy and clarity will be unmistakable. In the way that a fragment of a Coca-Cola bottle cannot be mistaken for anything else.
And every CMO knows it : the power of the unmistakable to create brand fame. By turning heads, sticking in minds, making media work, and driving salience, preference.
But they also know it is hard. Hard to get off the drawing board. Hard to sustain over time; hard to keep fresh. Hard to defend against normalising voices. And all too easy to lose.
Our approach to all this is simple. It is to Love the Unmistakable™. To embrace the materiality no other brand has, and the stories no other brand can tell. And to bring these together as one creative force, with distinction, emotion and currency. Taking the brand out across media, into culture – to fame.
Our services include:
Visual identity
Packaging design
Brand world
Brand narrative
Portfolio architecture
Brand creation
Brand revitalisation
