Green & Black’s changed UK chocolate culture in 1991, championing cocoa percentages and fair trade. Travelling to the ends of the earth in search of the finest organic ingredients – from Madagascan vanilla to Dominican cocoa. But people didn’t equate the brand’s ethics with a sophisticated taste profile. The challenge? To turn “organic” into an enticing, “foodie” story.
We recrafted the wordmark to have more organic forms and added a metallic golden finish for a more luxurious feel. And we maximised the brand’s distinctive black canvas, pushing it edge-to-edge horizontally.
"Organic" was amplified to be intrinsic to the identity, while emotive language now celebrates the origins of every ingredient – creating an emotional connection between the land, the ingredients and the taste.
