Symprove is on a mission to change lives. Designed by scientists and recommended by healthcare professionals, their unique water-based product ensures bacteria reach the gut alive, where they thrive. Having already helped hundreds of thousands live life to the full, they needed a brand identity to turn heads, highlight their difference, and support their growth.
We introduced a strong, empowering ‘superhero’ mark – creating an unmistakable visual code for the gut that strengthens brand understanding. This mark anchors an illustrative style designed to represent a gut full of life, movement, and radiant energy.
Brought to life in bright teal, the new packaging captures Symprove’s transformative power. It balances efficacy with scientific authority, delivering a distinctive aesthetic for instant recognition in the hands of customers and influencers alike.
Finally, a toolkit of iconography extends this illustrative style to ensure clarity – completing a digital-first identity for a clinically proven brand.
